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Title:
The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen.
Call Number:
658.8 LER
Publication Date:
2010.
Edition:
1st ed.
Publisher:
San Francisco : Jossey-Bass, 2010.
Physical Description:
xviii, 228 p. ; 24 cm.
Notes:
Includes index.
Summary:
"A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- Provided by publisher.
Horizon Bib Number:
1254577
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