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Title:
The right-brain business plan : a creative, visual map for success / Jennifer Lee ; foreword by Chris Guillebeau.
Call Number:
658.401 LEE
Publication Date:
c2011.
Publisher:
Novato, Calif. : New World Library, c2011.
Physical Description:
223 p. : col. ill. ; 23 cm.
Contents:
Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola - color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive.
Bibliography Note:
Includes bibliographical references and index.
Horizon Bib Number:
1282281
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