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Title:
Writing winning business proposals / Richard C. Freed, Joseph D. Romano, Shervin Freed.
Call Number:
658.15224 FRE 2011
Publication Date:
c2011.
Edition:
3rd ed.
Publisher:
New York : McGraw-Hill, c2011.
Physical Description:
viii, 311 p. : ill. ; 24 cm.
Contents:
Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process.
Bibliography Note:
Includes bibliographical references and index.
Horizon Bib Number:
1289047
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