Cover image for
Title:
The one-hour business plan : the simple and practical way to start anything new / John McAdam.
Call Number:
658.11 MCA
Publication Date:
[2013]
Publisher:
Hoboken, New Jersey : Wiley, [2013]
Physical Description:
xxi, 167 pages : illustrations ; 23 cm
Notes:
Includes index.
Contents:
Introduction -- Module 1. What are you offering? : create a value proposition that makes a stronger business model -- Module 2. Who are you offering to? : the customer target market : the only sustainable source of business funding for the long term -- Module 3. Who are your competitors : competitive positioning : viewing your offering through your customers' eyes -- Module 4. What's next? : next steps : what milestones and actions plans do for your business -- Module 5. How much money will you make? : the new offering to cash mini-budget : a simple way to predict how much money you will likely make -- Conclusion : pulling it all together : using your one-hour business plan to earn customers today -- Final thoughts.
Available in Other Form:
McAdam, John, 1962- One-hour business plan.
Horizon Bib Number:
1463744
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658.11 MCA Adult Non-fiction Book
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658.11 MCA Adult Non-fiction Book
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