Cover image for
Title:
Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant.
Author:
Call Number:
651.74 SAN 2004
Publication Date:
c2004.
Edition:
2nd ed.
Publisher:
New York : AMACOM, c2004.
Electronic Access:
Table of contents http://www.loc.gov/catdir/toc/ecip048/2003018709.html
Physical Description:
viii, 248 p. : ill. ; 23 cm.
Notes:
Includes index.
Contents:
The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
Horizon Bib Number:
994625
Holds:

Available:*

Library
Collection
Call Number
Material Type
Status
Item Holds
Searching...
Searching...
651.74 SAN 2004 Adult Non-fiction Book*
Searching...

On Order